Job no: 943614
Work type: Permanent / Full time
Location: Support Office - Docklands
Myer is looking for a Loyalty Product Lead – Metrics and Engagement who will be instrumental in driving the performance and growth of the MYER one loyalty program. You will be responsible for monitoring and enhancing key program metrics, including tag rates, acquisition, and contactability across both in-store and online channels. By leveraging data-driven insights and collaborating with cross-functional teams, you will focus on improving member engagement and fostering deeper customer loyalty.
- Exciting new role in our growing Myer Loyalty team
- Play a pivotal role in ensuring the program's success and alignment with business objectives
- Flexible hybrid working model – work from our Docklands-based Support Office & from the comfort of your own home
About the role:
- Collaborate with the Senior Manager - Loyalty Product to analyse and enhance key performance indicators (KPIs) such as tag rates, member acquisition, and contactability across both in-store and online channels, aiming to improve overall program performance
- Develop and implement strategies to increase member activity and engagement within the loyalty program, utilising data-driven insights to personalise experiences and encourage active participation
- Work closely with loyalty, marketing, IT, merchandise, and operations teams to align program initiatives with business objectives, ensuring seamless execution and integration across all touchpoints
- Regularly track and report on program metrics, providing actionable insights to stakeholders and recommending adjustments to optimise performance and achieve strategic goals
- Support the development and execution of campaigns and internal incentives aimed at increasing program acquisition and engagement, including leveraging targeted lifecycle strategies to attract new members
- Implement strategies to enhance member contactability, ensuring effective communication and fostering stronger relationships with members
- Utilise customer data and feedback to identify trends, preferences, and areas for improvement, informing program enhancements and personalisation efforts
- Assist in identifying opportunities for program expansion and enhancement, contributing to the development of new features and benefits that drive member satisfaction and loyalty
- Support the loyalty product and operations teams to improve engagement and resolve metric and engagement pain-points for online and stores
- Work with key business stakeholders and brand partners to improve awareness of MYER one across the business
About you:
- 3+ years’ loyalty program product experience, preferably in a retail or consumer driven environment, specialising in loyalty metrics and engagement
- Proficient in tracking and reporting on program metrics, providing actionable insights to stakeholders, and recommending adjustments to optimise performance
- Demonstrated experience in developing and implementing strategies to increase member activity and engagement within a loyalty program
- Skilled in implementing strategies to enhance member contactability
- Strong customer focus with ability to analyse data to inform decisions and optimise program performance
- Intermediate experience in loyalty management systems and reporting
- Micro understanding of global loyalty trends and the overall loyalty landscape to ensure excellent product delivery and ability to recommend improvements, develop strategy and identify opportunities based on expert knowledge
- Flexible in accepting new challenges, strong communication and organisational skills
- Effective stakeholder and relationship management skills
- Understanding of financial principles to manage budgets and assess the return on investment for loyalty initiatives
Benefits to you:
- Generous team member discounts on all Myer products, including team-member exclusive discounts
- Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work
- A supportive leadership and team network to set you up for success
- Career growth and succession opportunities across the business
From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.
Welcome Home!
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
