Job no: 944801
Work type: Permanent / Full time
Location: Support Office - Docklands
Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond
MYER is looking for a Customer Engagement Lead who will be responsible for supporting the development and delivery of customer-centric content, audience, and offer strategies across Myer Group and its brands. Using a data-driven approach, this role plays a key role in optimising engagement initiatives to drive commercial outcomes and ensure alignment with Myer’s broader customer strategy. This includes translating insights into actionable plans, collaborating cross-functionally, and ensuring each campaign reflects a clear understanding of customer behaviour, value, and preferences.
About the role:
- Lead and execute, define and implement a comprehensive content, audience, and offer strategy that aligns with our customer and category objectives and drives commercial outcomes.
- Lead & execute the personalisation program of work across eDM, App & SMS.
- Ensure communications are delivered in a timely, accurate and personalised manner.
- Implement a test-learn-optimise approach to enhance program performance.
- Develop and execute testing plans to identify opportunities for improvement.
- Analyse data and feedback to drive actionable insights & optimise future campaigns.
- Analyse customer data to develop actionable insights and continuously refine the content and offer strategy.
- Develop and maintain reporting frameworks to track the success of campaigns and journeys.
- Provide regular updates to senior management and key stakeholders on key performance metrics and program impact.
- Work closely with cross-functional teams, including Marketing, IT, and Customer Service, to ensure alignment and seamless execution of personalisation strategies and category objectives.
- Communicate effectively with stakeholders to ensure understanding and buy-in
About you:
- Minimum 5-7 years’ experience in a similar role, with a strong background in Campaign Design & Delivery
- Strong analytical skills with the ability to leverage data to drive decisions and measure impact.
- Deep understanding of customer experience metrics, including LTV, churn, and other engagement indicators.
- Excellent communication, and collaboration skills, with a track record of leading cross-functional initiatives.
- Bachelor’s degree in Marketing, Business, or a related field
- Understanding in marketing automation tools and platforms, including familiarity with CRM and customer data platforms.
- Strong project management and cross-functional skills with ability to manage, prioritise, implement, and analyse various initiatives in fast paced environment, often simultaneously
- Demonstrated experience in creating, disseminating, and presenting key business insights and/or strategy initiatives clearly and concisely to various stakeholders, including senior management
- Strong problem solving and critical thinking skills with an aptitude for process and customer journey design based on data and customer insights
- Strong financial acumen with ability to build and communicate financial business cases to support initiatives
Benefits to you:
We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.
Our team members enjoy a range of benefits including:
- Team member discounts: Generous discounts in-store and online
- Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.
- Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles
- Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.
With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.
Your future starts here — help shape what’s next at Myer Group.
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
