Job no: 945023
Work type: Permanent / Full time
Location: Support Office - Docklands
Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond
The Loyalty and Content Team is seeking a Campaign Lead to play a pivotal role in executing and optimising Myer’s personalisation strategy across key owned channels, including email, SMS, app, web, and in-store.
This role provides day-to-day leadership across the campaign delivery process, guiding a team of specialists to ensure that personalised communications are delivered accurately, on time, and in alignment with Myer’s customer engagement strategy.
About the role:
- Execute the personalisation program of work across eDM, SMS, App, Web, and in-store channels.
- Ensure communications are delivered in a timely, accurate, and personalised manner.
- Continuously optimise processes and strategies to enhance the effectiveness of the program.
Implement a test-learn-optimise approach to continuously enhance program performance.
- Develop and execute testing plans to identify opportunities for improvement.
- Analyse data and feedback to drive actionable insights and optimise future campaigns.
Develop and maintain reporting frameworks to track the success of the personalisation program.
- Provide regular updates to senior management on key performance metrics and program impact.
- Utilise data-driven insights to inform decision-making and strategic planning.
About you:
- 3-5 years of experience in a similar role, specialising in personalization and campaign delivery.
- Experience (preferred) in retail or eCommerce.
- Proficiency in marketing automation tools, CRM, and customer data platforms.
- Strong project management skills, able to prioritise and manage multiple initiatives in a fast-paced environment.
- High level of proficiency with MS Office Suite (Excel, PowerPoint, Outlook).
- Demonstrated ability to create, present, and communicate business insights and strategies to stakeholders, including senior management.
- Strong problem-solving and critical thinking skills, with experience in designing customer journeys and processes based on data insights.
- Customer-first mentality, ensuring all strategies and communications are aligned with customer needs and perspectives.
Benefits to you:
We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.
Our team members enjoy a range of benefits including:
- Team member discounts: Generous discounts in-store and online
- Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.
- Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles
- Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.
With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.
Your future starts here — help shape what’s next at Myer Group.
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
