Job no: 942988
Work type: Permanent / Full time
Location: Support Office - Docklands
MYER is looking for a Programmatic Media Specialist (known as Media Specialist – Programmatic in our organisation) to drive the in-house implementation of paid programmatic media campaigns across Social, Display and Video channels. You will ensure campaigns are successful to meet various marketing campaign KPIs, and deliver insightful post campaign reporting back to key business stakeholders.
- New exciting opportunity in our Digital Marketing team!
- Be part of a collaborative, fast-paced team
- Flexible hybrid working model – work from our Docklands Support Office & the comfort of your home
About the role:
- Hands-on responsibility for day to day operations and implementation within Paid Social and Programmatic Display/Video – planning, ad ops, campaign/budget management, reporting, optimisation and analysis
- Manage media plans and respond to briefs
- Traffick and implement campaigns within programmatic buying platforms (CM360, DV360, Meta/TikTok Ads Manager) and manage/optimise budgets accordingly
- Deliver post campaign analysis to ensure learnings are clearly communicated and considered for future campaigns
- Develop and maintain processes to ensure efficiency is maximised in terms of campaign operations and planning
- Liaise with external suppliers, including key media partners, martech vendors and external agencies to ensure campaigns are successfully delivered
- Stay on top of consumer and industry trends to adapt and help inform successful campaign planning and activation
- Assist with other key projects and processes as necessary to ensure the successful delivery of marketing communications across the Myer team
About you:
- 2+ years’ experience working within paid programmatic media – Social, Display and Video
- Demonstrable hands-on experience using a Demand Side Platform such as DV360 to manage programmatic Display and Video campaigns at scale, as well as Meta and/or TikTok Ads Manager platforms for Social.
- Agency experience highly desirable
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- Proficiency within adserving and analytics tools such as Google Campaign Manager and Google Analytics; an understanding of campaign tracking and measurement (CM360 preferred)
- A strong understanding of the media landscape and the role paid programmatic digital channels can play within broader marketing campaigns
- Highly organised with very strong attention to detail to manage multiple campaigns at once
- Numerate, highly analytical and driven by data; always asking ‘why’ and looking to test and learn
- Good problem solving skills – able to think laterally and learn quickly to identify and fix issues as and when they arise
- Strong communication skills and comfortable liaising with internal and external stakeholders of all levels
From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.
Welcome Home!
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
