Job no: 943142
Work type: Permanent / Full time
Location: Support Office - Docklands
From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.
MYER is looking for a Campaign Lead – Customer Engagement Delivery (known as CRM Campaign Lead – Loyalty) to work closely with the CRM Manager and cross-functional teams to ensure seamless campaign execution and alignment with Myer’s goals and values. This role will support the execution and optimization of Myer’s personalisation strategy across key owned channels, including email, SMS, app, web, and in-store. This role ensures that personalised communications are delivered accurately, on time, and aligned with Myer’s customer engagement strategy to enhance customer satisfaction.
- Exciting opportunity in our Customer Loyalty and Data department
- Join our growing MYER team
- Flexible hybrid working model – mix of working in our Docklands Support Office and Work-From-Home
About the role:
- Execute the personalisation program of work across eDM, SMS, App, Web, and in-store channels.
- Optimise processes and strategies to enhance the effectiveness of the program.
- Implement a test-learn-optimise approach to continuously enhance program performance.
- Develop and execute testing plans to identify opportunities for improvement.
- Leverage data & customer feedback to optimise future campaigns.
- Use reporting frameworks to track the success of the personalisation program.
- Provide regular updates to senior management on key performance metrics and program impact.
- Utilise data-driven insights to inform decision-making and strategic planning.
- Work closely with cross-functional teams, including Marketing, IT, Omni Experience, Analytics, Loyalty Operations, external agencies and Customer Service, to ensure alignment and seamless execution of personalisation strategies.
- Communicate effectively with stakeholders to ensure understanding and buy-in for program initiatives.
About you:
- 3 years of experience in a similar role, specialising in customer lifecycle and engagement programs.
- Proficiency in marketing platforms and CRM systems (Salesforce Marketing Cloud and Salesforce CRM is an advantage).
- Strong project management skills, able to prioritise and manage multiple initiatives in a fast-paced environment.
- Driven by numbers, customer insight and have a good understanding of loyalty and direct marketing performance metrics.
- Customer-first mentality, ensuring all strategies and communications are aligned with customer behaviours and needs.
- Passionate about continuous improvement and willing to try new things to increase effectiveness and efficiencies for yourself, the team and customers.
Benefits to you:
- Generous team member discounts on all Myer products, including team-member exclusive discounts.
- Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
- A supportive leadership and team network to set you up for success.
- Career growth and succession opportunities across the business.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.
Welcome Home!
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
