Job no: 944937
Work type: Permanent / Full time
Location: Support Office - Docklands
Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond
The Customer and Marketing Team are seeking a Head of Content and Production to establish, build and lead Myer and Myer’s Specialty Retail Brands inhouse content capability. This is a senior editorial and operational leadership role, responsible for establishing the infrastructure, culture and creative standards required to bring world-class content to life in-house.
This role owns the intersection of editorial strategy, content production, platform publishing, and cross-functional coordination, working closely with the Creative Director, Category teams, Brand, Events, eCommerce, and the broader Marketing and Retail teams to ensure content is purposeful, consistent and drives measurable outcomes.
About the role:
- Define and steward Myer’s content and publishing strategy, ensuring alignment with brand positioning, commercial priorities and customer experience goals.
- Lead the transition to a high-performing in-house content model, establishing team structures, workflows, governance frameworks and ways of working.
- Partner with the GM Marketing and Creative Director to align content strategy with brand strategy, campaign priorities and the broader marketing calendar.
- Lead the Social Media team in developing and executing always-on social strategies for Myer brand, Myer Exclusive Brands, Marcs and David Lawrence ensuring each brand has a distinct, ownable social voice.
- Set platform strategy across Instagram, TikTok, Pinterest, YouTube, Facebook and emerging channels, tailored to each brand’s audience and commercial objectives.
- Lead the Influencer Marketing team in building and executing a best-in-class influencer strategy across Myer brand, Myer Exclusive Brands, Marcs and David Lawrence.
- Develop a tiered creator ecosystem — spanning macro, mid-tier and micro influencers that amplifies brand storytelling, drives product discovery and supports commercial outcomes across categories.
- Oversee influencer content briefing, production, approval and performance measurement, ensuring brand alignment and commercial effectiveness.
- Partner with PR & Corporate Affairs to align influencer and media relations activity, maximising earned amplification of key brand and commercial moments.
- Build and lead Myer’s Production function, creating the infrastructure, capabilities and workflows to support a high-volume, always-on content model.
- Oversee the production of photo, video, motion and social-first content ensuring creative quality, brand consistency and channel appropriateness across every output.
- Manage relationships with external production, photography, video and post-production partners, ensuring quality, cost efficiency and brand alignment.
- Directly manage the Social Media Managers and Traffic Manager; provide dotted-line leadership
- across the broader publishing team.
- Partner closely with the Creative Director to ensure editorial and visual outputs are aligned and
- production-ready.
- Foster a collaborative, high-performance team culture with clear expectations, development pathways, and accountability structures.
- Set and maintain editorial standards, tone of voice and content guidelines across all owned channels and brand expressions.
- Ensure compliance with platform policies, advertising standards, influencer disclosure requirements and Myer’s brand and legal guidelines.
- Partner with eCommerce on content integration across the Myer website, app, and digital touchpoints.
- Work with the Traffic Manager to ensure production pipelines are efficient, deadline-driven, and scalable.
- Drive adoption of content systems across the broader marketing function.
About you:
- 10 + years in content, publishing, editorial, or integrated marketing roles with at least 3 years in a senior leadership capacity.
- Proven experience building or scaling an in-house content function, ideally within retail
- Strong background in digital content strategy, social media and editorial planning across multiple channels.
- Experience managing cross-functional teams and working within complex, matrixed organisations.
- Demonstrated ability to translate commercial briefs into compelling editorial content strategies
- Exceptional editorial judgement and an instinct for what resonates across digital platforms.
- Strong project and program management skills, with the ability to lead multiple workstreams simultaneously.
- Commercially minded with the ability to connect content activity to measurable business outcomes.
- Confident communicator and storyteller — able to influence and present at senior levels.
- A deep understanding of the Australian retail and fashion landscape is highly desirable
Benefits to you:
We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.
Our team members enjoy a range of benefits including:
- Team member discounts: Generous discounts in-store and online
- Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.
- Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles
- Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.
With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.
Your future starts here — help shape what’s next at Myer Group.
Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.
Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.
Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.
Applications close: AUS Eastern Standard Time
