Senior PR Coordinator
Job no: 942684
Work type: Permanent / Full time
Location: Support Office - Docklands
Categories: PR, Events & Loyalty
From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.
- Exciting new opportunity in our Myer Public Relations team
- Join a fast-paced team contributing to the execution of our PR initiatives
- Flexible hybrid working model – work from our Docklands Support Office and the comfort of your new home
Myer is looking for a Senior PR Coordinator to drive Myer’s PR and talent strategies across Fashion, Beauty, Home, and Kids & Toys. This role focuses on enhancing brand visibility through effective media relations, influencer management, and talent coordination for seasonal campaigns, events, key moments, and ongoing programs. Your strong passion for the industry, coupled with your excellent communication skills, will enable you to effectively engage with talent and media partners - driving successful PR outcomes.
About the Role:
- Media Relations: Build and maintain strong relationships with media outlets, managing press releases and securing coverage for key focus areas, campaigns and events.
- Influencer Management: Identify, engage, and negotiate with influencers to create impactful partnerships that amplify Myer’s brand and product message. Build relationships, manage budget and oversee the execution of influencer collaborations and track performance metrics.
- Talent Management: Build relationships and coordinate deliverables for Myer Ambassadors and celebrity talent, ensuring successful leverage to drive brand and talent objectives.
- Agency and Stakeholder Coordination: Collaborate with external agencies and internal stakeholders to align PR initiatives and ensure seamless execution across all platforms.
- Operational Support and Coordination: Ensure smooth execution of PR initiatives by coordinating with internal teams, managing internal approvals, tracking deliverables, budget management, and maintaining accurate reporting on all talent and influencer activities.
About You:
- 3 years of experience in PR, influencer and talent management, preferably in fashion or retail.
- Ability to secure coverage and cultivate impactful relationships with journalists and media outlets.
- Expertise in managing media relations and executing strategic PR initiatives.
- Proven experience in influencer engagement and negotiation.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent interpersonal and communication skills, fostering collaboration with internal teams and external partners.
- Ability to effectively engage with talent and media partners, driving successful PR campaigns.
- Proven experience in influencer engagement and negotiation.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Benefits to you:
- Generous team member discounts on all Myer products, including team-member exclusive discounts
- Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work!
- A supportive leadership and team network to set you up for success
- Career growth and succession opportunities across the business
We’d love to hear from you even if you don’t meet all the criteria listed above.
We welcome applications from people of diverse backgrounds, whether it’s gender, sexuality, ethnicity, religion, age, disability and neurodiversity. We encourage candidates to ask for any adjustments that will support them to be their best through the recruitment process.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.
Welcome Home!
Please note, the Myer Support Office will be closed from the 23rd December 2024 to 6th January 2024, therefore the interviews for this role will commence in the new year. We look forward to speaking to candidates after the 6th of January.
Advertised: AUS Eastern Daylight Time
Application close: AUS Eastern Daylight Time
Apply now