Media Specialist - Programmatic
Job no: 943694
Work type: Permanent / Full time
Location: Support Office - Docklands
Categories: Various categories
From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you’re encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being “right at home”.
- Exciting opportunity in our Media Team
- Be a part of a fast-paced, collaborative team
- Flexible hybrid role – Docklands based office & the comfort of your own home
Myer is looking for a Media Specialist – Programmatic to drive the in-house implementation of paid programmatic campaigns across social, display and video channels. As we move programmatic media in-house, you’ll play a pivotal role in campaign planning, optimisation and performance to ensure we deliver against key marketing goals.
About the role:
- Hands-on responsibility for day to day operations and implementation within Paid Social and Programmatic Display/Video – planning, ad ops, campaign/budget management, reporting, optimisation and analysis
- Manage media plans and respond to briefs
- Traffick and implement campaigns within programmatic buying platforms (CM360, DV360, Meta/TikTok Ads Manager) and manage/optimise budgets accordingly
- Deliver post campaign analysis to ensure learnings are clearly communicated and considered for future campaigns
- Develop and maintain processes to ensure efficiency is maximised in terms of campaign operations and planning
- Liaise with external suppliers, including key media partners, martech vendors and external agencies to ensure campaigns are successfully delivered
- Stay on top of consumer and industry trends to adapt and help inform successful campaign planning and activation
- Assist with other key projects and processes as necessary to ensure the successful delivery of marketing communications across the Myer team
About you:
- 2+ years’ experience working within paid programmatic media – Social, Display and Video
- 2. Demonstrable hands-on experience using a Demand Side Platform such as DV360 to manage programmatic Display and Video campaigns at scale, as well as Meta and/or TikTok Ads Manager platforms for Social.
- 3. Proficiency within ad serving and analytics tools such as Google Campaign Manager and Google Analytics; an understanding of campaign tracking and measurement
- 4. A strong understanding of the media landscape and the role paid programmatic digital channels can play within broader marketing campaigns
- 5. Highly organised with very strong attention to detail to manage multiple campaigns at once
- 6. Numerate, Highly analytical and driven by data; always asking ‘why’ and looking to test and learn
- 7. Good problem solving skills – able to think laterally and learn quickly to identify and fix issues as and when they arise
- 8. Strong communication skills and comfortable liaising with stakeholders of all levels
- 9. Agency experience highly desirable, but not essential
Benefits to you:
- Generous team member discounts on all Myer products, including team-member exclusive discounts.
- Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
- A supportive leadership and team network to set you up for success.
- Career growth and succession opportunities across the business.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we’re all about making your work life meaningful. We want you to experience life’s special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you’re going, we’ll meet you there and get you to your destination. With your enthusiasm and our support, we’re fully committed to helping you thrive and flourish. The future lies in your hands.
Welcome Home!
Advertised: AUS Eastern Standard Time
Application close: AUS Eastern Standard Time
Apply now